2024

Teaya

Motion Design

UX/UI Design

Visual Identity

Web Development

Development and implementation of a comprehensive brand relaunch – including the design and production of all print and digital communication materials.

Herausforderung

TEAYA is a regional tea brand by Bad Heilbrunner. Established in 2021, the brand is sold in drugstores and supermarkets. We were commissioned to carry out a comprehensive relaunch to sharpen its positioning on the shelf and in its communications.

Lösung

For the new look in 2024, we developed an illustrative brand world that lovingly showcases the various tea regions and varieties. This was complemented by photography and video to bring the appetite appeal to life.

The redesigned website features a streamlined menu and an opulent world of illustrations. The focus is on the new tea varieties, which are prominently displayed on the homepage to define the entry into the brand world. Additionally, users can find concise information on topics such as organic farming and trade partners. A clear call-to-action invites users to follow the brand on social media to stay up to date. A store locator page provides links to online shops and physical retail locations.

Teaya

Development and implementation of a comprehensive brand relaunch – including the design and production of all print and digital communication materials.

Herausforderung

Lösung

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