WEB&P

The logo uses the "Favorit" typeface—a contemporary sans-serif that is clear and full of character without appearing trendy or short-lived. For body text, we use "GT Walsheim." It is also based on geometric shapes but appears significantly softer and more accessible. The imagery intentionally breaks with classic corporate photography conventions. As a result, the people featured appear as genuine individuals—approachable, credible, and with a clear sense of purpose. The color concept is based on four striking, finely coordinated colors that provide the design with structure and brand recognition. A special gesture within the team: everyone was free to choose which of these colors would be used on their personal business card—a small detail with a big impact.