2024

Ovolum

Motion Design

UX/UI Design

Visual Identity

Web Development

Development of a comprehensive communication strategy for a new fertility clinic – including production and implementation.

Herausforderung

Our task was to develop a holistic brand identity for a new fertility clinic. This involved more than just a visual appearance; it required a cohesive overall concept that combines medical expertise, emotional support, and trust. Part of the project also included developing a suitable name.

Lösung

Our visual identity radiates trust and modernity. A warm color palette, authentic photography, and screen-optimized typography define the brand's visual language. These assets were consistently applied to the digital presence, making the new identity tangible online and ensuring a coherent experience across all touchpoints.

The iconography we developed brings a sense of lightness to the subject matter without sacrificing the necessary seriousness. The photography was created in close collaboration with Munich-based photographer Verena Kathrein. Both the portraits and the clinic shots convey warmth, openness, and a contemporary feel. These visual elements integrate seamlessly into the brand identity, underscoring the clinic's approachable and empathetic nature.

Ovolum

Development of a comprehensive communication strategy for a new fertility clinic – including production and implementation.

Herausforderung

Lösung

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