2026

Fraitzl Zahnmedizin

UX/UI Design

Visual Identity

Further development of the corporate design and relaunch of the digital presence – including concept, photography, and technical implementation.

Herausforderung

For Dr. Gregor Fraitzl, being a dentist means more than just treating teeth. The practice is committed to supporting patients with sensitivity, modern dentistry, and a keen eye for aesthetics. The existing website was no longer able to adequately convey this standard.

Lösung

As part of the relaunch, we carefully evolved the practice's corporate design and translated Dr. Fraitzl's vision into a contemporary digital presence. New typography, a consistent visual language, and a minimalist design create an appearance that combines medical precision with calm, empathy, and aesthetics.

Since the website is the first point of contact for many patients, the focus was not only on design but also on the digital brand experience. Instead of a purely informative practice website, we created a platform with clear storytelling that brings the practice's philosophy, team, facilities, and medical specialties to life. Intuitive navigation and a clear information architecture provide quick access to services and relevant information. Generous typography, authentic photography, and carefully placed details convey the atmosphere that patients can expect on-site. Technically, the website is based on a modular structure that allows content to be displayed flexibly and expanded in the long term. The result is a digital presence that consistently communicates the positioning as a modern boutique dental practice and makes the high standards of dentistry, aesthetics, and personal care tangible at every digital touchpoint.

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