2026
Illuma Health
UX/UI Design
Visual Identity
Web Development
Social Media
https://illumahealth.eu/
Holistic conception and development of a digital patient funnel – from brand identity and digital design to technical implementation.
Herausforderung
Kidney disease often develops gradually and is frequently detected too late. For people at increased risk (e.g., due to diabetes or high blood pressure), the path to the right specialist is often unclear or too time-consuming. This is exactly where the project with ZS Associates came in: a digital pathway that guides patients quickly and clearly to the appropriate specialist clinic.
Lösung
Instead of a classic campaign page, we created a well-thought-out funnel that guides users from initial awareness and risk assessment to referral to a specialist clinic. The goal: to present complex medical information in a way that allows patients without prior knowledge to assess for themselves whether a specialist consultation is necessary.
