2025
Audi Tradition
UX/UI Design
App Development
Relaunch of an app that brings over a century of automotive history to life, engaging and activating brand fans.
Herausforderung
The previous Audi Tradition app had become outdated and was in need of a comprehensive refresh. The goal was not only a modern design but also a clearly structured navigation system that enables more intuitive operation and guides users to their desired content faster. Core features, such as the interactive experience of individual exhibits at the Audi museum mobile and the event calendar, were intentionally retained.
Lösung
From the start, the revamped app offers a wide range of features, including city tours of Ingolstadt, guided tours of the Audi museum mobile, and fascinating background information on exhibits at the Audi Forum Neckarsulm. The visitor experience is complemented by direct links to the online shop for vintage spare parts, other relevant pages, and social media channels, creating a holistic user experience with genuine added value.
