2026

Huber von Ende

Branding

Fotografie

Motion Design

Visual Identity

Wealth is more than capital. Huber von Ende supports individuals and families in shaping it responsibly and aligning it with what truly matters in life.

Herausforderung

Wealth is more than a financial asset. It is closely connected to personal goals, responsibility and long-term decisions. Huber von Ende therefore takes a holistic approach to wealth management, supporting individuals and families in aligning their wealth with what truly matters to them. The challenge was to create an identity for the newly founded firm that conveys expertise and trust without relying on the conventions of traditional financial brands.

Lösung

For Huber von Ende, we developed the corporate design and digital presence, from concept through to technical implementation. A warm colour palette, distinctive typography and personal imagery combine financial expertise with approachability and individuality. The result is a distinctive brand identity that conveys professionalism while reflecting the firm’s personal and holistic approach to wealth management.

Huber von Ende’s visual identity translates the firm’s values into a design language that deliberately moves beyond the conventions of the financial sector. Inspired by the distinctive colour palette of the Financial Times, a warm peach tone forms the foundation of the design, contrasted with deep navy blue. Season Serif lends character and confidence to headlines, while ABC Social brings clarity and accessibility to body copy. Photography by Elias Hassos adds a personal and authentic dimension to the identity. This interplay continues throughout the website: generous, clearly structured and focused on both content and people. From the visual identity to the technical implementation, we created a cohesive presence that positions Huber von Ende as a modern wealth management firm – personal, responsible and guided by a holistic understanding of wealth.

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