2024

42CAP

Motion Design

UX/UI Design

Visual Identity

Web Development

Design and web development for a venture capital fund, including content production and technical implementation.

Herausforderung

42CAP is a private equity fund focusing on SaaS start-ups. Their existing website no longer met current technical standards, so we were commissioned to carry out a comprehensive relaunch to communicate the fund's positioning more clearly and with higher visual quality.

Lösung

In the first step, we revised the design assets and developed a new design concept that makes the fund appear modern without being overly progressive. Building on this, we created a one-pager that presents all relevant information in a clearly structured and easily digestible format.

We developed the concept and execution of the portrait photography in close collaboration with photographer Roderick Aichinger. It was particularly important to us that the images avoid the typical corporate look, instead possessing an expressive, editorial character. A special twist: when a user clicks on a specific person to learn more, a second portrait appears—a playful, visually surprising detail that adds dynamism and visual vibrancy to the site.

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