2026

Tierstimmen

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Visual Identity

Motion Design

Campaigning

How do you visualize voices? For the exhibition “Animal Voices” at Museum Sinclair-Haus, we developed an exhibition graphic that makes animal communication visible. Bold, vibrant, and full of movement.

Challenge

Nature is full of voices. Animals call, sing, warn, and communicate in countless ways. The exhibition “Animal Voices” at Museum Sinclair-Haus explores this fascinating world of communication and the relationship between humans and animals. The challenge was to create a visual identity that brings the subject to life, sparks curiosity, and reflects the diversity of animal expression.

Solution

Typography becomes a voice. Flowing in dynamic curves across large-scale black-and-white photographs of animals, it visually echoes their calls and movements. Vibrant neon yellow creates a striking contrast with the reduced photographic imagery and ensures instant recognition. The result is an expressive visual identity that captures attention and brings the exhibition to life through its communication.

The visual language thrives on the interplay between the immediacy of photography and the movement of typography. Animals are captured in expressive moments, while lettering and exhibition dates flow across the images in sweeping curves. These typographic arcs evoke sound waves, making the invisible dimension of sound visually tangible. The design system combines powerful individual motifs with a consistent visual identity. From posters to exhibition flyers, the combination of black-and-white photography, vibrant accent colors, and dynamic typography creates a distinctive visual presence that reflects the diversity of animal voices while maintaining a cohesive campaign identity.

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