2026

Forum Nantesbuch

Visual Identity

Branding

UX/UI Design

A forum for living soils needs an identity that connects. We translate knowledge, practice and culture into a shared visual language.

Herausforderung

Soil is the foundation of life – yet its importance often goes unnoticed. Forum Nantesbuch brings its vital role into focus, connecting people from science, agriculture, business, politics, art, culture and civil society. The challenge was to translate this diversity into a clear visual identity and give the forum a distinctive, contemporary presence.

Lösung

For Forum Nantesbuch, we developed a corporate design and digital presence that bring together knowledge, practice and culture. Distinctive typography, a natural colour palette and a clear, reduced design create a flexible visual framework for the forum’s diverse topics and formats. The result is an identity that puts soil at the centre – vibrant, accessible and open to new perspectives.

The visual identity starts where Forum Nantesbuch itself begins: with soil as a connecting element. From this idea, we developed a design system that brings together perspectives from science, agriculture, business, politics, art and culture. Typography, colour palette, imagery and graphic elements work together to create a shared stage for a wide range of content. In the digital experience, this principle translates into a clear, intuitive structure that provides orientation while leaving room for discovery. The result turns a complex topic into an accessible visual experience – and many different voices into one cohesive identity.

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