2021

HeimWerk

Motion Design

UX/UI Design

Visual Identity

Web Development

Print

Social Media

Development of the digital presence for a new restaurant concept – including full content production, technical implementation, and maintenance.

Herausforderung

HeimWerk stands for regionality, craftsmanship, sustainability, and effortless enjoyment. The goal was to create a new, concise brand presence with storytelling that differentiates the restaurants and appeals to urban target audiences in Munich, Düsseldorf, and Berlin.

Lösung

Bold colors and typography, mouth-watering food photography, and storytelling that presents the menu in bite-sized pieces. Today, five restaurants operate under the HeimWerk brand, with more in the pipeline.

We have been managing their Instagram and Facebook presence holistically and with great attention to detail since 2022. We rely on a mix of Reels and carousel posts, maintaining a consistently high posting frequency. In terms of content, we constantly showcase the restaurant's offerings from fresh, surprising perspectives. To do this, we regularly scout current social media trends and adapt them through the lens of the HeimWerk brand. This strategy generates an average of around 3,000 views with approximately 4,600 followers. Best of all: many guests have become loyal fans, posting their meals in their stories and tagging HeimWerk – which can be seen in the "Friends" highlight button.

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