2021
HeimWerk
Motion Design
UX/UI Design
Visual Identity
Web Development
Social Media
Development of the digital presence for a new restaurant concept – including full content production, technical implementation, and maintenance.
Herausforderung
HeimWerk stands for regionality, craftsmanship, sustainability, and effortless enjoyment. The goal was to create a new, concise brand presence with storytelling that differentiates the restaurants and appeals to urban target audiences in Munich, Düsseldorf, and Berlin.
Lösung
Bold colors and typography, mouth-watering food photography, and storytelling that presents the menu in bite-sized pieces. Today, five restaurants operate under the HeimWerk brand, with more in the pipeline.
