Gebrüder Weiss

The campaign was rolled out across all relevant key markets, achieving high visibility in each defined target region. Display and social media efforts drove traffic directly to country-specific landing pages, where customized offers were precisely aligned with the respective target groups. Digital out-of-home (DOOH) advertising at select locations—such as airports and high-traffic public spaces—provided additional reach and reinforced brand presence. Sales collateral and supporting trade fair materials rounded out the communication, ensuring a consistent brand appearance across all borders and touchpoints.